Marketing Mix for U.S.A car market Chery Cars China Essay

Marketing mixing for U.S.A car market Chery Cars China - Essay ExampleStrategic Planning A strategy outlines the granulose plan of an organisation for its success. An effective marketing plan requires sound strategic planning at many levels in an organisation. At the top level and mid level planners deal with the strategic decisions which reduce on long term development of the product (Kapferer, 2008, p. 182).Research and Analysis Strategic planning is dependent on availability and interpretation of information and hence it is considered to be the lifeblood of an organisation. Thus it is important for marketing planners to have right(a) information for making right product. Thus marketers regularly conduct and analyze the opinions, needs and attitudes of their customers. In gain to it, there is internal analysis and external analysis for getting useful information for the company (Chery, 2014, p. 1). develop Competitive Advantage Competitive advantage is important to set the ton e or strategic focus of the entire marketing program. With this the firm can offer customers a compelling reason for them to purchase their product. Without war-ridden advantage, the company and its products are just like any other company offer commoditized products (Jobber, 2012, p. 172). merchandise Product is developed to meet the needs and demands of the consumers. It must be developed at the right level of smell to meet the present and future needs. Thus the perfect product must create care for for the consumer and it is non necessary for a product to be tangible.Price The price of a product is actually the comprehend price of the product in the eyes of the customers. A company must make the price competitive, not necessarily the cheapest. A company can compete with large companies by offering better value to the customers for their money (Henry, 2008, p. 112).Place The place indicates the location where customers buy their products. It is crucial for a company to make th e